In the aerospace industry, high-quality product videos can make all the difference in capturing attention, building trust, and showcasing innovation.
Whether you’re marketing a new aircraft component, satellite technology, or a cutting-edge propulsion system, your video needs to communicate complex information clearly and compellingly.
Here are ten essential tips to help you produce stunning aerospace product videos.
- Define Your Objective
Before filming, be clear on what you want your video to achieve. Are you demonstrating a product’s functionality, highlighting its unique selling points, or using it as part of a sales pitch?
A focused goal will guide the entire production process, making pre- and post-production significantly easier.
Remember, although the campaign’s overarching goal may be to increase sales, we are discussing the goal of the video rather than the campaign—these can often differ.
- Know Your Audience
An aerospace engineer and a procurement officer will have completely different interests. Engineers may want technical details and specifications, while decision-makers may care more about ROI and reliability.
This tip is related to the previous one. Knowing who you’re targeting will often influence the video's objective; therefore, tailor your video’s content and tone to the intended audience.
- Show, Don’t Tell
Aerospace products are complex, but a well-executed video can simplify them. Use animations, CGI and slow-motion footage to break down intricate systems and highlight unique features—especially if the target audience is not particularly tech-savvy.
If your target audience is aerospace engineers who are likely to understand the complexities, simplifying the technology too much may put them off. Again, define your objective and know your audience.
Check out our article on how CGI can be used to promote your aerospace company.
- Leverage High-Quality Footage
Low-quality visuals can undermine even the most advanced technology. Videos are a projection of your brand identity, and in the aerospace industry, professionalism is key.
Invest in professional-grade cameras, stabilisation equipment, and lighting (especially lighting!) to ensure crisp, detailed shots of your product.
Film in controlled environments like clean rooms or testing facilities to reinforce credibility if possible.
By hiring a professional aerospace video production company like ourselves, you get guaranteed professional quality that will stun audiences.
- Incorporate Motion graphics & 3D Visualisations
CGI and motion graphics are not just for Hollywood. They can bring your product to life by showcasing internal components, explaining airflow, or illustrating real-world applications.
This is especially useful when filming actual hardware isn’t practical or when your product has yet to be built, and you want to showcase your vision to investors and shareholders.
Check out our article to learn more about how video can be used to wow investors.
- Use Professional Voiceovers & Subtitles
A clear, authoritative voiceover can enhance your video’s impact, making complex topics more digestible. Adding subtitles ensures your message is understood even when viewers watch without sound.
The hardest decision is who should do the voiceover: AI, someone internally (CEO, CTO, etc.), or a professional voiceover artist.
Like before, audience and objectives play a significant part in this, but usually, the best decision is to use either an internal representative or a professional artist.
- Highlight Real-World Applications
Show your product in action. If it’s a satellite component, include footage of it being installed or tested in relevant environments (if that’s not feasible, use CGI).
Ultimately, this builds trust and helps potential customers visualise how it fits into their own products or processes.
- Keep it Concise & Engaging
Aerospace professionals are busy. For top-level overviews, keep your video under two minutes and use shorter, punchier edits for social media (15-30 seconds).
Consider breaking it down into a series for deep-dive technical content to avoid overloading your audience.
- Include a Strong Call to Action
What do you want your audience to do next? The answer will depend entirely on where they are in your sales and marketing funnel.
Fresh leads? Visit the website to learn more. Established customers? Book a demo or a free call.
Ensure your video has a clear CTA directing them to the next step in the customer journey.
- Optimise for Multiple Platforms
Your video should be versatile enough for different platforms. Vertical edits work best for social media, while longer formats may be ideal for YouTube or your website.
What devices will your audience be using to watch these videos? Ensure your videos are optimised for desktop, mobile and potentially even tablet viewing.
Conclusion
A well-crafted aerospace product video is a powerful marketing tool. By combining high-quality visuals, strategic messaging, and clear storytelling, you can showcase your products effectively and set your brand apart.
Want to see real-world examples of aerospace videos? Check out our Aerospace case studies.
