The aerospace industry is highly competitive, with long sales cycles and complex decision-making processes. To stand out and drive sales, companies need more than just brochures and PowerPoint presentations—they need compelling, high-quality videos.
Aerospace videos can simplify complex technical concepts, showcase innovation and build trust with potential buyers, but how do you create videos that actually drive sales?
Here’s a step-by-step guide.
Understand Your Sales Funnel
Different types of video work best at different stages of the buying process.
Awareness Stage
Create short, engaging brand or thought-leadership videos to capture attention and boost brand awareness.
Consideration Stage
Create product demonstrations, explainer videos, and case studies that provide detailed information in an easily digestible format.
Decision Stage
Create customer testimonial, behind-the-scenes footage and ROI-focused content to seal the deal.
Create a Strong First Impression
Aerospace buyers are busy professionals. You only have a few seconds to capture their attention.
By using high-quality visuals, strong storytelling and sleek animations, you will make an immediate impact and capture their attention.
This is what we did for TT (formerly Ferranti). Check out the video here.
Use Video Case Studies to Build Trust
Potential customers want proof that your products or services work.
Video case studies showcasing successful projects, client testimonials, and real-world applications help establish credibility.
These are particularly effective in aerospace, where trust and reliability are key.
Leverage CGI for Clarity
Some aerospace products are difficult to film in action. Computer-generated imagery (CGI) can illustrate complex mechanisms, simulate real-world use cases, and visually explain technical details that would otherwise be difficult to capture.
Want to film in space? No problem. Want to film inside a fired-up engine? Easy. CGI can give your audience a view they didn’t know was possible.
Optimise for Different Platforms
Not all buyers consume content the same way. Your sales video should be adaptable for different platforms.
Social Media
Create short, punchy clips to grab attention and use vertical edits.
YouTube & Website
Create longer, in-depth videos for those researching solutions.
Email Campaigns
Create personalised video messages to engage leads (these don’t have to be professionally filmed and edited).
Incorporate Calls to Action (CTAs)
Regardless of where your audience is in the sales and marketing funnel, use CTAs to guide them towards the next step.
Whether it’s booking a meeting, downloading a whitepaper, or requesting a demo, include a clear and compelling CTA.
Use Live-Action & Animation Strategically
Combining real footage and animation can enhance understanding and engagement while keeping things fresh.
Live-action adds authenticity, while animation helps explain technical concepts in a visually engaging way.
Make the Most of Event Videos
Event videos can be powerful sales tools if your company attends trade shows or industry conferences like the Paris or Farnborough Airshows.
Capturing keynote speeches, product demonstrations, and customer interactions creates content that can be reused long after the event has ended.
While at the event, having professional event videos playing at your stand will help you capture and hold people’s attention.
Personalise Videos for Prospects
Aerospace sales cycles are long and often involve multiple decision-makers. Personalised video messages that address specific client pain points can have a huge impact.
A simple “Hey [Client’s Name], we thought this video would be relevant to your current challenges” in an email can significantly increase engagement.
Measure Performance & Optimise
Tracking key video metrics such as watch time, click-through rates, and conversions will enable you to optimise your video marketing and sales strategy.
By refining future content and understanding what resonates most with your audience, you can ensure your videos perform well every time.
Conclusion
Video is a powerful tool for boosting sales in the aerospace industry. Whether you’re educating potential buyers, building trust with case studies, or showcasing your products in action, a well-planning video strategy can drive actual business results.
Are you interested in investing in professional video to enhance your sales funnel? Call us today to request a quote.
