Introduction
Thanks to platforms like YouTube, Instagram and TikTok, video has quickly become one of the most widely consumed content mediums.
This is why more and more businesses are turning to video marketing to engage with a larger and more attentive audience.
In aerospace, things should be no different, especially since aerospace is such a complex and technical industry.
This article will explore why video marketing is important in the aerospace industry.
Complexity, Simplified
Aerospace and advanced manufacturing are extremely complex, making them difficult to market effectively.
Video offers a dynamic way to break down complex ideas using engaging visuals and animations.
By combining these visual aids with narration or text, you can simplify even the most complex aspects of aerospace engineering.
This video we produced for Ferranti Technologies, now part of TT Electronics, is a perfect example of how video can help explain even the most complex aspects of aerospace.
Stakeholder Communications
It can be difficult for employees working on the factory floor to see the bigger picture, impacting job satisfaction.
Video can improve employee retention by communicating to employees the importance of their work and its impact on the world of aerospace.
Creating a video that follows your production line from start to finish can help your employees take pride in their work, help investors understand the importance of every staff member, and showcase to clients the amount of effort that goes into every product you produce.
Boost Search Engine Optimisation (SEO)
Building a strong online presence is important in modern marketing. SEO is often one of the most popular and powerful tools, and video content can significantly improve a company’s SEO ranking.
Videos are highly indexed by search engines, meaning they are more likely to appear in search results for relevant keywords.
Companies that regularly produce and post video content have a much higher chance of ranking well in search engine results. This makes driving traffic to the website easier and boosts lead generation.
After all, search engines know that video is not only one of the most widely consumed mediums but also the most engaging. This means search engines are much more likely to send people to websites with videos rather than websites without.
Effective for Trade Shows and Exhibitions
Aerospace trade shows and exhibitions, like the Farnborough Airshow, are some of the industry's most important events, but it can be challenging to stand out at them.
Videos are a perfect way to grab attention.
Whether showing a promotional video on a loop or using virtual/augmented reality to create immersive experiences, videos can draw in crowds and keep them hooked.
Returning to the first point, if your products are complex and explaining them to passers-by is difficult and tiring, having professional explanation videos can make your life much easier, and make your business more memorable.
Demonstrate Product Performance
While explaining how something works can be important, it’s far more important to show that it works. Aerospace is a performance-driven industry, so showcasing functionality is the key to success.
Customers want to see how products perform.
Video provides an ideal platform to demonstrate real-world applications of aerospace technology. Thanks to the wonder of aerospace and video's shareability, you can significantly increase your reach and brand awareness.
For example, SpaceX and Blue Origin use platforms like X and YouTube to document their achievements and failures. These videos then get reposted by aerospace enthusiasts, significantly increasing the performance of the videos.
Conclusion
In an industry that values precision, innovation, and trust, aerospace companies must evolve to meet their audience's expectations.
Video marketing allows you to effectively communicate complex information, engage with and captivate a broad audience, document your achievements and failures, and so much more.
Video marketing can help you stay ahead of the competition, create a strong brand identity, and build lasting relationships.
If video marketing is considered the most innovative type of marketing content, it would make sense for innovative companies to use it.
If you want your marketing to be innovative and stand out, contact us today to begin your video marketing journey.
