Industry events play a huge role in aerospace marketing. Whether it’s a trade show like Paris or Farnborough, product launches or conferences, these events bring together key decision-makers, investors, and industry and government leaders.
But what happens after the event? How do you maximise your reach beyond those who attended? How do you ensure that you stay in the minds of those who attended?
That’s where event videos come in.
A professionally produced event video can help you extend your impact, attract more leads, and position your brand as a major player in the industry.
Let’s dive into what event videos are and how they can benefit your aerospace company.
What are Event Videos?
Technically, there are two types of event videos. There are videos designed to capture attention at events, and then there are videos filmed at the events that can be released once it’s over. Today, we’re focusing on the latter.
These videos capture key moments from industry gatherings, whether that’s live presentations, product demonstrations, behind-the-scenes footage, or attendee interviews.
Once captured and edited, these videos can be released across all your platforms in multiple formats, including highlight reels for social media, keynote & panel recordings for your website or YouTube, and attendee interviews for internal optimisation.
How can Event Videos Benefit Your Aerospace Company?
- Extend Your Reach Beyond the Event
Not everyone can attend industry events in person, but that doesn’t mean they should miss out. Event videos allow you to share key moments with a wider audience through your website, social media, and email campaigns.
- Boost Brand Visibility & Thought Leadership
Aerospace companies that consistently share vent content position themselves as thought leaders. By publishing keynote highlights, expert interviews, or panel discussions, you showcase your expertise and reinforce your industry presence.
On top of this, healthy discussion and debate are excellent ways to grow your online presence, especially on platforms like LinkedIn. Videos like these can keep the debates alive and position you as a facilitator for discussion in your industry.
- Generate Leads & Sales Opportunities
A well-crafted event video can serve as a lead-generation tool. By including a call-to-action (CTA) encouraging viewers to download a w3hitepaper, schedule a meeting, or request a product demo.
Remember, not everyone at industry events is ready to buy—many are just seeing what’s available; however, if you can reach them after the event with an event video, you significantly increase your chances of generating a lead.
- Maximise ROI from Trade Show Investment
Aerospace trade shows and conferences can be expensive. Capturing high-quality video ensures your investment doesn’t end when the event does. These videos can be repurposed into multiple pieces of content—blog posts, social media clips, and promotional materials.
- Enhance Internal & Stakeholder Communication
Event videos aren’t just for external marketing—they can also be used internally. Share event recaps with your team, stakeholders, or board members to inform everyone about key industry developments.
As mentioned in the introduction, sharing attendee interviews internally can help inform strategic decisions and optimise processes across multiple departments.
Conclusion
Event videos are powerful marketing tools for aerospace companies. They help extend reach, build credibility, and generate leads long after the event ends. Investing in professional event video production ensures your brand gets maximum exposure and impact.
Want to explore more ways to enhance your aerospace marketing strategy? Get in touch with us today.
