With space tech and infrastructure driving around £370bn UK economy, opportunities for VC investors are taking off. Unfortunately, most investors remain unaware of these opportunities, as their perception of the space sector mainly revolves around rocketry and launch services.
To combat this, the UK Space Agency is piloting a new programme for investors, delivering expert space knowledge and matchmaking each investor with a UKSA-backed investment opportunity.
All Frontiers is working alongside Exotopic, the programme delivery partner, to provide course and marketing content. Our task was to support the launch of the programme and drive excitement and intrigue with hard-to-reach VC investors.
To make things trickier still, we were working to a tight delivery timeline from the creative workshop to programme launch.
Kicking off with an all-stakeholder workshop, we explored how the existing brand identity could flex to fit the new programme. We saved time by utilising existing brand assets sprinkled with a touch of All Frontiers stardust to successfully produce a captivating and dynamic promotional video showcasing the opportunities and benefits of space investment.
The video campaign ran across UKSA-owned and partner channels and successfully generated intrigue among the VC investor community. The initial launch was successful, with Exotopic recruiting the first VC investor cohort into the pilot programme.
This ongoing project demonstrates the power of collaboration between All Frontiers and Exotopic. Forging partnerships between training experts like Exotopic and specialist marketers like All Frontiers can help galvanise the space economy and establish it as a promising frontier for investment.